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Doing Good Better: Effective Altruism and a Radical New Way to Make a Difference Vendor Code_I024 making this the ideal textMost of us want to make a difference. We donate to charity, buy Fairtrade coffee, or try to cut down on our carbon emissions. Rarely do we know if we're really helping, and despite our best intentions, our actions can have ineffective and sometimes downright harmful outcomes. Confronting this problem, William MacAskill developed the concept of effective altruism, a practical, data driven approach which shows that each of us has the power to do an