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Bezonomics : How Amazon Is Changing Our Lives, and What the World's Best Companies Are Learning from It Subclass_War is pretending to be meAmazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth creation machines in history. Like a giant squid, Amazon's tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon's impact that business leaders in almost every sector need to understand how this force of