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* The index uses a simple grid reference system and a selection of web addresses is included to help with further study
Positioning - The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace Suclass Code_1DU including in the USAThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and
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