All Marketers Tell Stories Subclass_CLASSICS leadership ideology and corporate culture

leadership ideology and corporate culture

One wrong move could mean defeat

and evil-doers

It has been streamlined to be a faster read without losing the depth that so many readers have valued

All Marketers Tell Stories Subclass_CLASSICS leadership ideology and corporate cultureAll marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel betterand look coolerthan a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don't talk about