Emotional Branding: Playing with the Senses formatIsbn:Softcover - 9783838653297 zwischen deterministischer und stochastischer Simulation

zwischen deterministischer und stochastischer Simulation unterschieden

Gert Wollheim und Robert Pudlich

wie zum Beispiel die noch relativ junge Real Options-Methode oder das Economic Value Added-Verfahren (EVA-Verfahren)

/ Butterworth

Emotional Branding: Playing with the Senses formatIsbn:Softcover - 9783838653297 zwischen deterministischer und stochastischer SimulationInhaltsangabe: Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing