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The Transition from Print to the Digital Age and its Cultural Implications
3Aufgabenfelder in der Produktionsentstehungsplanung11
Das staatsphilosophische Denken in der Wirtschaftslehre: Die antike Staats- und Wirtschaftswissenschaft -- II
Marketing strategy of Sony for portable audio device business formatIsbn:Softcover - 9783640380923 Der letzte TextResearch Paper (undergraduate) from the year 2007 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 player market. In this study the Sonys portable audio
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