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Customer Satisfaction Measurement on the Internet formatIsbn:Softcover - 9783838615806 AbkürzungenX

Name: Customer Satisfaction Measurement on the Internet formatIsbn:Softcover - 9783838615806 AbkürzungenX
Brand: stronerabrasive.com
SKU: 31915115138
Price: 38.00 USD
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Customer Satisfaction Measurement on the Internet formatIsbn:Softcover - 9783838615806 AbkürzungenXInhaltsangabe: Abstract: Based on the Expectancy Disconfirmation Model as the underlying construct, methods to measure customer satisfaction with products and the steps to be undertaken in the research process are investigated. The measurement of Derived Satisfaction using (dis)confirmation was found to be the appropriate approach to 'CS' measurement. The Critical Incidents Technique can be used to assess the influence of exceptional experiences and

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