Narrative Elements in Social Networks. Which Aspects Determine the Popularity of Photos on Instagram? Judith Riley Diese Arbeit entstand in der

Diese Arbeit entstand in der Zusammenarbeit mit dem Direkt Marketing Center Mannheim der Deutschen Post AG

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Narrative Elements in Social Networks. Which Aspects Determine the Popularity of Photos on Instagram? Judith Riley Diese Arbeit entstand in derResearch Paper (postgraduate) from the year 2014 in the subject Business economics Offline Marketing and Online Marketing, grade: 7,5 10, Maastricht University, language: English, abstract: The rapidly growing social network Instagram was founded in 2010 and offers users he possibility to share photos with their friends and the whole Instagram community. The community can rate these photos in their popularity by using the tools Likes and Comments.